Five easy things to help you land the marketing job you want

I’ve been interviewing a lot of people lately and I’ve found that great candidates can oftentimes be their own worst enemy because they don’t do a few easy things that could help them close the deal and get the job they want.  And the good news is that ANYONE can do these things.

  1. Be yourself.  This is common advice, but it’s really important.  It’s easy to walk out of an interview and have regrets that you didn’t hit on a key point you wanted to communicate or present yourself they way you think they wanted you to.  The fact is that you’re going to have to be yourself in this job at some point, so if they don’t like it now, they probably won’t like it later.  Plus, if you aren’t true to yourself while you are at this job, you’re going to be miserable.  Just be yourself and get it out of the way.
  2. Make sure the photo on your LinkedIn page looks friendly.  Let’s face it, humans are visual people and we want to work with/hire people who are friendly.  If your are frowning on your LinkedIn profile picture, you’re probably not going to even get the interview.
  3. Tell the interviewer(s) you want the job.  This is such a simple concept but so many people neglect to do it.  Believe it or not, one of the things that an interviewer considers is “Does this person really want the job?”  Overcome this barrier by making it clear you want the job.  Sending a thank you note can also reinforce this.
  4. Demonstrate your passion for the service of product.  This is especially true for entry level jobs where employers are willing to invest in your training and skill set.  If you have passion and appear to be coachable, you’re a great candidate for an entry level job.
  5. Bring something to leave with the interviewer – Think about it: this person is going to be weighing their options and if they have something on their desk to remind them of you, you’re going to be more top of mind.

Social Media on 9/11

Tomorrow is 9/11 and the brands I play a role in managing have decided to take the day off of social media out of respect. Our opinion is that the objective in social media is to add value and engage people in our own little way.  It just doesn’t seem right to talk about ourselves on a day where we are remembering so many people that lost their lives and the others who sacrificed their life to fight for our freedom.

In fact the more I think about it, I think brands should actually look for days where they “go dark”.  Who said it’s mandatory to post something on Facebook everyday anyway?

I’m interested to see how other brands manage themselves.

What are your thoughts on how brands should manage their social media profiles at times like this?


Is there such a thing as an “Employee Exchange” Program?

This is a serious question: Is there such a thing as a “Employee Exchange” program?  

I work for a small, entrepreneurial company and think that some of the junior level people on my team may benefit by spending some time getting experience in a different kind of environment.

Does anyone else think this would be a benefit to someone on your team?  I get that it would be tough to send an employee away for a week and take on someone else, but I also see how there could be a ton of value and experience gained by doing something like this for a week.  Think about the insights that someone who spends a week working in a completely different environment would bring back to your team.  Think about how much more impactful it would be to have that person share those experiences with their peers rather than YOU (the boss) telling them how it should be.

If anyone is interested in doing something like this let me know.  I am specifically interested in partnering with a bigger company that has a very fast-paced, meeting driven culture.  In exchange, I could offer a small, DIY, entrepreneurial, get your hands dirty and do it yourself environment.

If you’re interested, leave a comment or connect with me on Twitter: @nealstewart

The Oreo Panel at SXSWi –

Didn’t get to go to Austin for SXSWi? Don’t worry, you probably have better things to do and most of the good stuff ends up on the internets anyway.

Here’s a video of a panel that I think Oreo put on where they could talk about how awesome their Super Bowl social media activation was. As it turns out, the Oreo people didn’t talk all that much.  The good news is at Gary Vaynerchuk did and he shared a couple good insights:

1) Social Media is all about adding value.  Simple as that.

2) He created more buzz this year by meeting with 200 people individually rather than being a keynote speaker in front of 4000 people.

Scale is important.  We all want to get our message to a lot of people and sell a lot of stuff.  But gathering the biggest crowd for your message isn’t the only way to do it.  These days, it’s more about a truly providing value to a highly targeted audience and then letting them translate it in a relevant way to their audiences.

Btw, watching the whole panel is a bit tedious.  Only about 5% of the conversation is worth the time.  There’s a lot of smug in the room.